With a passion for tea and a deep commitment to elevating its culture, I’m Elisa Moratello, digital communication expert and founder of Teatips, an Italian tea company established in 2019. My mission is to spread awareness about the beauty of real loose-leaf tea sourced from artisanal producers and to inspire a deeper connection with tea through education and sensory experiences.

As a specialist in tea education and pairings, I work closely with chocolate tasters, wine experts, and coffee professionals to highlight the versatility and richness of tea. In 2020, I created Italy’s first Tea Club, offering a curated seasonal box featuring small-batch teas from around the world. This initiative reflects my dedication to making tea accessible and exciting while maintaining the highest standards of quality.

My journey in the tea world is enriched by certifications as a Tea Evaluator recognized by the Ministry of Human Resources (MOHRSS) of Chinese government and as Tea Champion with the UK Tea Academy. These qualifications and the ones I am currently achieving support my efforts to educate people about tea tasting and food pairings, challenging the perception that tea is boring or just something for a small and closed elite.

Through my work, I aim to make tea a vibrant part of everyday life—one that celebrates quality, flavor, and tradition in every sip. I’m thrilled to contribute to ESTA’s mission of advancing the speciality tea community.