JOIN AN UPCOMING EVENT


CAFFÈ CULTURE LONDON SEP 30 - OCT 01


CAFFÈ CULTURE SHOW

European Speciality Tea Association at Caffè Culture 2025

Join Us in the Tea Village!

We’re counting down to Caffè Culture 2025 at the Business Design Centre, London and this year, ESTA is bringing an even bigger and bolder presence to the Tea Village.

From 30th Sep - 1st Oct, we’ll be showcasing everything that makes speciality tea exciting right now  from rare single-origin brews to modern tea innovations and giving the hospitality industry a taste of what’s possible when tea is done right.

 
Group of people: Competitors, Judges and Organisers of the Matcha Latte Art Competition 2025
 
 
 
ESTA Tea Village logo
 

What’s Happening in the Tea Village

Tea Masterclasses & Demos – Hands-on sessions for hospitality professionals who want to raise their tea game, including brewing techniques, tea and food pairing, and service tips.

  • The Matcha Bar – NEW for 2025! Matcha is having its moment, and our dedicated bar will explore its flavour, versatility, and customer appeal.

  • Competitions – Test your skills in blind tastings or show off your latte art game (yes, tea latte art is a thing!).

  • Networking – Meet producers, suppliers, and fellow tea lovers from across Europe in a vibrant, collaborative space.

 
 
 

Why Visit the ESTA Stand

This is more than just another trade show stand. The Tea Village is a shared stage for our members and the speciality tea community, with joint promotion, brand visibility, and face-to-face time with decision-makers in cafés, hotels, restaurants, and retail.

Whether you’re looking to:

  • Source exceptional teas

  • Learn from industry experts - Maybe you want to start a tea business

  • Discover new tea equipment and service ideas for your cafe 

  • Or simply connect with like-minded professionals

…the ESTA Tea Village is where it’s happening.

 
 
 
 

How to Get Involved

We still have a few opportunities for members, sponsors, and competition entrants to take part.

  • Subsidised Member Pitches – £1,080 for ESTA members (limited availability) 

  • Sponsorship – high visibility and brand association with a fast growing sector in hospitality

  • Volunteer – Be part of the action and help showcase speciality tea to the hospitality world 

  • Join the members at the ESTA reception straight after the first day's show. 

  • Compete - Day 1 = Blind Tasting. Day 2 = Matcha Latte Art throwdown 

Let’s show the industry that tea isn’t “just tea” anymore.

 
 

To exhibit: Contact Dan danb@livingmediaevents.co.uk

To volunteer or register competition interest: Contact Jay jay@specialityteaeurope.com

To register competition interest, fill in this form