the benelux chapter
WE ARE ATTENDING THE AMSTERDAM COFFEE FESTIVAL
Once again ESTA will be participating in the Amsterdam Coffee Festival from the 4th to the 6th of April and this year we have three exciting activities to offer to the visitors:
Competitions, Worshshops and a Tea Brew Bar!
Competition
Become the First ESTA Dutch Matcha Latte Art Champion
1. Whisk your Matcha
2. Add your Foamed Milk
3. Create your Latte Art
4. Wow the Judges
5. Win Great Prizes
Check the rules HERE
Workshops
Aimed at baristas who want to up their game or enthusiasts who wish to improve their tea experience at home, in this workshop you will:
1. brew and taste tea using different methods
2. learn how to identify a tea from a botanical correctly
3. gain basic knowledge about the tea plant
4. recognize the difference between the six categories
6. Understand what are the skills needed to brew tea and botanicals.
Timeslots
- Thursday & Friday, 4 - 5 April at 13:00 CET
- Saturday, 6 April at 9:30 CET
Our presence at the Amsterdam Coffee Festival has been made possible by:
Chapter Election Result
Annabelle Maes
ESTA is pleased to announce that Annabelle Maes of Kaori Teas and Spices in Meulebeke, Belgium has been elected as National Coordinator for our Benelux Chapter. Annabelle says “In my company I have always seen it as my goal to involve customers, professionals, and tea lovers to the maximum about production process and origin of the tea I am providing by education, demonstration and information. In ESTA I find these exact same values. It unites people all over the world from the bush to the cup that strive to live and provide an honourable process of cultivating and selling tea. I believe in Belgium and the Netherlands great efforts are being done as well through education and selling and consuming speciality tea.”
Annabelle will officially take up her position on 1st April, and her first task will be to assemble her committee so if you are interested in volunteering in this way to help the chapter with activities then please contact us. If you want to speak to her before 1st April she will be at the Amsterdam coffee Festival on 30th March at the ESTA Brew Bar.
If you would like more information you can view the press release click here.
Het allereerste Chapter
De leden komen uit alle hoeken en windstreken van de wereld, uit zo’n 28 verschillende landen, daarmee is the European Speciality Tea Association een echte wereldwijde organisatie!
En vanuit de liefde en het enthousiasme en voor thee ontstond het idee om als allereerste het chapter op te richten voor België, Nederland en Luxemburg. ESTA BENELUX!
In samenwerking met een operationeel team vanuit the European Speciality Tea Association, bouwen verschillende thee specialisten en koffie experts samen om de echte thee beweging in gang te zetten #jointhespecialiteamovement met als doel het creëren van een platform voor verbinding, educatie, fun en communicatie.
In de komende tijd gaan we samen aan de slag om dit te realiseren. We gaan werken aan events, webinars, tea-jams, training, en uiteindelijk Benelux Tea Barista Cup! Mocht je hieraan bij kunnen en willen dragen? Schrijf je in en let us know!
Chapter pioneers zijn: Kiona Malinka (Crusio Thee), Liesbeth Sleijster (Butterfly Coffee), Willem Huisman (Brita), Lorela Lohan (WanderlusTea).
“We are like Tea, we don’t know our own Strength until we’re in Hot Water”
ESTA Benelux is een organisatie met als missie om te creëren en ontwikkelen mét de thee community door het bouwen van een platform voor verbinding, educatie, fun en communicatie voor liefhebbers, professionals, horeca, theeplantage-houders, sommeliers, barista’s, kortom iedereen die liefde voor thee voelt of wil ontdekken.