Specialty tea: Could it become popular in beverage competitions?

At the recent Caffe Culture Exhibition in London, UK, the European Specialty Tea Association (ESTA) hosted the very first UK Tea Championships. The event ran parallel to the competitions for the Specialty Coffee Association (SCA) Brewers Cup. 

The Tea Championships comprised a matcha latte art competition, where competitors demonstrated their best latte art to a panel of expert tea judges. Day two of the event consisted of Tea Tasting Championships, which ran similarly to SCA Cup Tasters Championships, with courses of triangulation under time pressure. 

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Esther-Hope Gibbs
Ekaterra Rebrands as LIPTON Teas and Infusions

Dan Bolton, writing in TeaBiz reports that Ekaterra tea CEO Nathalie Roos announced: “with pride and enthusiasm, our corporate name change to LIPTON Teas and Infusions. This change comes together with our commitment to drive the whole tea industry upwards and grow value for all and our planet,” said Roos.
“Infusion is not a product description; it’s our mindset, it’s our modus operandi,” writes Roos. In a public statement on LinkedIn, she writes, “Success comes through people collaborating and lifting each other up in the service of common goals. We know the power of blends, and we honor the role of diversity of thinking and ideas in building excellence.”

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Dan Bolton
NEW ESTA BLOGGER

We are happy to announce that well known blogger Kimberley K will be joining the ESTA team to share information, ideas reviews and stories on a range of subjects including her speciality subject, Japanese tea.

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David Veal
ESTA SHOP NOW OPEN

We are pleased to announce that the ESTA web shop is now open featuring six products initially, all branded with the ESTA logo, with more to come in the new year. Please take a look at the shop page.

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David Veal
Climate Initiatives - Jalinga Tea Estate

We are really excited & proud to share that a documentary on Climate Initiatives at our member Jalinga Tea Estate was broadcast recently on Arte France and on ZDF Germany, thanks to their Climate non profit partners - Atmosfair Germany.

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David Veal
FIRST CERTIFICATE AWARDED

Our first Introduction to Tea Certification course took place at Simply Tea in Aarhus, Denmark on 8th April, delivered rather appropriately by Alexis Kaae, our director responsible for education.

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David Veal