26th March 2021
EUROPEAN SPECIALITY TEA ASSOCIATION
BENELUX CHAPTER OPENS
European Speciality Tea Association is pleased to announce the opening of its first chapter in Netherlands, Belgium and Luxembourg (Benelux). We have over 20 members in the three countries and they have been working hard to achieve this breakthrough initiative. This figure will undoubtedly grow as the chapter becomes established
The purpose of an ESTA chapter is to provide a platform whereby local members can work together in their own community to network, hold events and competitions, education workshops and other activities whilst being an integral part of the larger European association and community and derive benefits from that too. Whilst members of chapters are members of ESTA, the chapters function with a degree of independence, and elect their own board every two years.
Initially organised by Kiona Malinka and Liesbeth Sleijster of the Netherlands and Lorela Lohan of Belgium, and supported by Willem Huisman of Brita Benelux, the first task will be to appoint the board to direct and manage the chapter and then to agree on a plan of activities and events to help promote speciality tea in the three countries.
Liesbeth Sleijster, Chapter Founder said ‘Yes, here we go! It feels to me like it's really time for tea to shine! Waking up with tea in a new world. I am looking forward to creating an accessible home base for and together with tea-amateurs, professionals, suppliers, farmers, horeca and high end restaurants. To be a fun and educational centre for all these tea enthusiasts where we can enjoy and share our passion and celebrate our beautiful tea rituals together’
Kiona Malinka, Chapter Founder said ‘It is a big honour to be part of the upcoming movement in tea. To set a new standard for everyone in speciality tea, from the farmer to the brewer, from the drinker at home to the professional. And the idea of doing this with each other, for each other is fantastic! Time for tea. ‘
David Veal, Executive Director of ESTA added ‘We are pleased and excited to announce our first chapter, it is an important milestone in the development of ESTA, and I am absolutely certain that the Benelux chapter will grow our membership and promote speciality tea really well in their three countries.’
To join European Speciality Tea Association visit the website at www.specialityteaeurope.com and click on the membership tab for further details
ENDS
For further information please contact the European Speciality Tea Association Communications team on +44 (0)1244 515610 or email hello@specialityteaeurope.com
Notes to editors
European Speciality Tea Association
European Speciality Tea Association is an inclusive organisation whose mission is to create and inspire excellence in the speciality tea community through innovation, research, education and communication.
With members from over 28 countries representing all parts of the tea supply chain from producers to tea baristas, European Speciality Tea Association is helping to generate a vibrant speciality tea community across the world, and is dedicated to promoting great quality tea in all of its forms to create a new sensory excitement amongst tea drinkers. You can join by contacting us at the email address above.