FARIDA BADRAWY
Farida Badrawy
Farida Badrawy is the Marketing and Sales Manager of Badrawi Ultra Trade, a Montreal based family business that has been working in the herbs and spices industry for over 35 years.
For the last two years, Farida has immersed herself in this rich and flavorful world. From farm visits in her home country Egypt to learning about every step of the production process until it reaches your cup.
She regularly meets with clients and attends international conferences to understand their needs, ensure they are being met, and stay in touch with the evolving landscape of the industry.
Having worked with clients across Europe and North America, Badrawi Ultra Trade has built strong partnerships with top farmers and producers. The team handles the selection process with care and takes pride in maintaining consistent high-quality standards.
Diving into the world of botanicals and spices, Farida has fallen in love with the slow, calming ritual of steeping and enjoying a cup of herbal tea. She is proud to be part of a company that not only values quality but also cares deeply about ethical sourcing and fair treatment of everyone involved in the process, and joining the ESTA community aligns perfectly with this.
Discover More: www.badrawiutrade.com
Contact: farida@badrawiutrade.com