GOOD AND PROPER
Emilie Holmes
Good & Proper is a premium tea brand and a certified B Corp, on a mission to show the world how good tea can be, when it’s done properly.
Though tea remains the nation’s favourite hot drink, the quality on offer is, more often than not, distinctly average. After being continually disappointed by the poor quality of tea in London, Emilie Holmes decided to do something about it and founded Good & Proper in 2012.
Since then, we have grown from our first crowd-funded mobile tea bar (converted from a 1974 Citroën-H van) and flagship Tea Bar on Leather Lane, to now supplying the UK's finest hospitality operators and a growing community of tea-drinkers at home. Most recently Good & Proper was the proud, exclusive tea supplier to The Championships, Wimbledon, and we will support them with their tea offering again in 2025.
We focus on carefully sourcing premium-quality, single-origin, whole leaf teas from suppliers aligning with our values. Our award-winning collection of loose leaf and tea bags includes blacks, oolongs, greens and white teas, as well as a range of herbal infusions. We then support our customers - whether cafes, restaurants, hotels, workspaces or at-home customers - to brew the best possible cup every time.
Our founder Emilie still tastes every batch of tea herself, and she recently joined the esteemed judging panel at The Leafies International Tea Awards 2024, as well as ESTA’s Matcha Latte Art Competition at Caffe Culture 2023.
We see our role at Good & Proper as introducing delicious, speciality teas to a wider audience, and inspiring and transforming the way consumers in the UK think about and drink tea. The role of ESTA in inspiring excellence in speciality tea is therefore very aligned, so we are proud to support their invaluable work.