ESTA PANEL DISCUSSIONS
Join us for two insightful panel discussions
The Tea Opportunity: Why It Deserves More Space on Your Menu
Tuesday 29th September, 1.15pm at ESTA Hub
Oscar Woolley of Suki Tea
This session explores how tea evolves beyond the traditional pot, from matcha and tea lattes to iced teas, mocktails and creative serves. Learn what today’s consumers are looking for, which trends are gaining momentum, and how cafés and hospitality businesses can turn tea into an exciting, valuable and profitable part of their drinks menu.
Speaker
Oscar Woolley of Suki Tea and a European Speciality Tea Association board director with other ESTA members and invited experts.
The Future of Speciality Tea: Shaping the Next Generation of Tea Culture
Wednesday 30th September, 11am at Caffè Insights Theatre
This forward-looking session will explore how changing consumer habits, quality and origin, innovation, and the influence of specialty coffee are reshaping tea culture. From engaging younger consumers to giving tea a stronger position in cafés and hospitality, the discussion will look at the opportunities and challenges defining the next generation of specialty tea.
Speakers
Max Frick of Mount Everest Tea
Kostas Papatheodorou from Ohmatcha and ESTA board director
Kostas Papatheodorou from Ohmatcha
Max Frick of Mount Everest Tea