2024
How to Grow Award Winning Tea - Jo Harper, Pasan Shalutha and Nishchal Banskota
The Artisan Tea Movement in Sri Lanka - Ceylon Artisanal Tea Association (CATA)
Creating Social Impact Through Tea: Exploring the Foundation of Cooperative Efforts in the Himalayas - Raj Vable, Alicia Gentili and Nigel Melican
International Tea Day from Kenya - Boaz Katah and Sharyn Johnston
Tea’s USP: The Health and Wellness Advantage - Edi Obiakpani-Reid
How to Grow Award Winning Tea
This webinar is presented by our three producer members who recently won awards at The Leafies in London, Jo Harper of Dartmoor Estate Tea in England, Pasan Shalutha from Panilkanda in Sri Lanka and Nishchal Banskota from Nepal Tea Collective. Learn the secret ingredients you need to make award-winning teas.
Nishchal Banskota accepting his Award
The Artisan Tea Movement in Sri Lanka
The goal of the Ceylon Artisanal Tea Association (CATA) is to promote the production and sale of hand-crafted teas made in Sri Lanka. By doing so, we hope to increase the variety of amazing Ceylon teas available to tea-lovers around the world, and to increase the incomes of small farmers and workers who grow Sri Lanka's famous teas.
Learn from their members what teas they are producing, and what type of work and impact they are doing.
CATA green tea rolling. Credit Will Clarkson
Creating Social Impact Through Tea: Exploring the Foundation of Cooperative Efforts in the Himalayas
Vable cheers Kumaon Farmers
Learn about the latest groundbreaking project from Young Mountain Tea, in which they develop a cooperative style tea factory in northern India to revive the local economy and regenerate farming practices. This is a casual discussion hosted by tea making consultant, Alicia Gentili, in which she interviews Young Mountain Tea founder, Raj Vable, and renowned consultant on the project, Nigel Melican, about the history of the Kumaon region, the goals and logistics of this undertaking, and what we can expect to see in the future.
International Tea Day from Kenya
In keeping with the theme for International Tea Day, ESTA’s webinar was broadcast directly on the day from a tea farm in Kenya, where a panel of tea experts discussed a whole range of related issues.
Bernadine Tay was moderating the discussion, but this time live from Kenya. Boaz Katah of Tumoi Tea and also Chairman of the Purple and Speciality Tea Association of Kenya and Sharyn Johnston founder of Australian Tea Masters joined her.
Boaz Katah of Tumoi Tea
We apologise for the poor quality of some of the sound and video, which was due to technical issues on site.
Tea’s USP: The Health and Wellness Advantage
This webinar, held on 17th April, was presented by Edi Obiakpani-Reid, who is the owner of Baiji, a small herbal tea brand based in East Sussex.
How can the image of tea be turned around and made to be as desirable as coffee? This presentation explored how health and wellness have been successfully integrated into marketing campaigns to improve the reach and visibility of tea as a commodity on the same level as coffee.
Edi Obiakpani-Reid