Inside the Art & Science of Tea Blending From Concept to Commercial Bestseller

 

What really happens behind the scenes of professional tea blending?

How great blends are created and why most fail?

 
 

Tea blending is often romanticised as creativity and intuition — but in reality, successful blends are the result of precise decision-making, technical knowledge, and deep commercial understanding.

In this exclusive European Speciality Tea Association webinar, Max Frick, General Manager of Mount Everest Tea Company, one of Germany’s largest and most respected tea blending houses in Hamburg, takes us inside the professional blending process — from the first idea to large-scale production.

Designed for tea professionals, brand founders, buyers, and passionate tea learners, this session offers rare insight into how blends are actually developed within the industry.

 
 

As part of the session, Max also guides participants through a live conceptual blending exercise, demonstrating how professionals approach designing a tea under real-world constraints.

This is a rare opportunity to learn directly from industry practice — offering practical understanding rather than theory alone.

 
 

It is explores

  • How professional tea blending differs from small-scale or hobby blending

  • The role of Camellia sinensis and botanicals in modern blend development

  • How flavour, cost, quality, and regulation influence ingredient choices

  • The journey from hand sample to industrial batch production

  • A real-world case study showing how a commercial bestseller is developed

  • Common mistakes emerging tea brands make when creating blends

Who This Webinar Is For

  • Tea brand founders and entrepreneurs

  • Tea buyers and retailers

  • Hospitality professionals working with tea menus

  • Tea educators and enthusiasts seeking deeper industry knowledge

  • Anyone curious about how successful tea blends are truly created

What You’ll Gain

By the end of the webinar, you will understand:

✔ How professional blenders think and make decisions
✔ The hidden factors behind successful commercial blends
✔ How to evaluate ingredients beyond flavour alone