Dan Bolton, writing in TeaBiz reports that Ekaterra tea CEO Nathalie Roos announced: “with pride and enthusiasm, our corporate name change to LIPTON Teas and Infusions. This change comes together with our commitment to drive the whole tea industry upwards and grow value for all and our planet,” said Roos.
“Infusion is not a product description; it’s our mindset, it’s our modus operandi,” writes Roos. In a public statement on LinkedIn, she writes, “Success comes through people collaborating and lifting each other up in the service of common goals. We know the power of blends, and we honor the role of diversity of thinking and ideas in building excellence.”

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