webinars -2020

This webinar was presented by Lucy Chappell

Lucy Chappell is a qualified Plantation manager and Tea specialist from NITM in India.

In this webinar Lucy takes you on a journey through time with British tea drinking and how the consumers perception of tea has changed and continues to change. How consumers are influencing the need for better quality tea and higher standards within plantations. She also talks about the latest trends in milks, iced tea, botanicals and wellness to help you understand the importance of making better quality tea and botanicals from growing to manufacture to serve.

This webinar was presented by Alexander Kay.

Alexander Kay, is a third generation tea farmer from Malawi. About 15 years ago he started reviving the orthodox tea production on Satemwa Tea Estates. Today you can drink, taste and experience Satemwa teas in specialty tea places all around the world. During the presentation he gives you some background on the history of tea in Malawi dating back till the late 1800’s. He talks you through the day to day realities of the commodity black CTC business for tea bag tea. But he also explains some challenges that made him decide to diversify from pure commodity production into specialty teas, high quality herbals & flowers, tea tourism, retail ready & private label tea packaging etc. Lastly, he shares insights about the unique terroir, endemic cultivars and specific taste of Malawian orthodox teas. He also gives some ideas how we market our teas through our own direct trade office in Europe.

This webinar was presented by Joyce Maina.

Joyce Maina spoke about the importance of promotion of, and education about speciality tea -  not only to consumers but also to producers. She discussed why linking of the two will provide a cohesion to empower farmers to see quality from the consumers’ eyes, understand value and profitability, penetrate new markets  and thus improve livelihoods for themselves and their workers. Joyce will explore some of the tools that the speciality tea community may use to achieve these goals.

This webinar was presented by Faithann Bailes and Tim Mclucas

Faith spoke on the history of the World Tea Expo and the World Tea Virtual Summit in October 2020. Tim McLucas is Vice President of Bar and Hospitality at Questex which is the parent company of World Tea Expo.

This webinar was presented by Rona Tison.

Ready to drink teas have been popular in Japan and throughout Asia, and rapidly gaining popularity in North America. Rona spoke about the rising trend, its appeal and versatility in today's modern marketplace and it's growing consumer demand.  

Rona Tison – Executive Vice President, Corporate Relations & PR, ITO EN, North America, Inc., New York. A tea industry connoisseur with a refined approach to the U.S. Japanese culture and innovative marketing, Rona Tison is the Executive Vice President of Corporate Relations at ITO EN (North America) INC., Japan’s #1 green tea brand and the world’s leading purveyor of award-winning, premium and sustainably-grown green tea and healthy beverages. Tison is responsible for maintaining and developing the company’s corporate image through branding, public relations and promotional events.

In addition to her role at ITO EN, Tison serves on the Board of the Tea Association of the USA and the Tea & Health Committee. She is also on the Advisory Board of the Global Tea Initiative at University of California, Davis and has been a speaker at the World Tea Expo, San Francisco, Los Angeles & Northwest Tea Festivals, Shizuoka World Tea Festival, James Beard House and Smithsonian Lecture Series. 

Tison is a graduate of University of California, Berkeley having studied Oriental Literature. She received the 2017 John Harney Lifetime Achievement Award for her educational contributions to the tea industry, the first woman to ever receive this prestigious award.

Unfortunately, the Video recording for this webinar is not available.

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A presentation by member Dan Bolton, founder and publisher of Tea Journey magazine and the Tea Biz blog. His career in journalism spans 45 years as a writer, editor, and publisher. Publications under his direction include Natural Food Magazine, Specialty Coffee Retailer, Tea Magazine, STiR coffee and tea, and World Tea News. In the past decade he has authored more than 2,500 articles on tea and coffee.
www.teajourney.pub/3

Becs Bate, Social Media Executive shares insights, tips and advice on effective content for your social media.
Areas covered include:
- What makes good content on Social media
- The do's & don'ts when it comes to posting content
- Engaging content ideas
"I love showing companies how to get business from social media, which is why I launched Social Media Executive in 2018 – to teach you all how to do it in the right way! I follow all the latest trends in Social Media as well as the regular algorithm changes so you don’t have to. If you don’t know me yet I’d like to say you’re missing out on a treat, but actually what you are missing out on is potential customers as well as lots of free tips on how to improve your social media pages." Becs Bate - Social Media Executive
www.SocialMediaExec.co.uk
https://www.linkedin.com/in/rebeccabate/ https://www.facebook.com/SocialMediaE...
https://twitter.com/BecsBate
https://www.youtube.com/channel/UCPee...

Elyse Petersen is the Founder of Tealet, a transparent supply chain for independent tea producers to share information and do efficient trade with the international tea market. She began her studies in tea in Hawaii and Japan and has now works with tea growers, tea producers, tea artists, and tea businesses throughout the globe. With her experience as a food scientist and Peace Corps volunteer (international development) her focus is on uplifting the sustainability and economic potential for independent tea producers through high quality tea production. She speaks on the limitations and dangers of the monoculture and commodity mindset in the face of a changing climate and pandemics such as COVID-19.